Let’s keep it simple and take the advice of the Institution, which developed the
4C’s system for evaluating a Diamond. In the 1940s and 50s, The Gemological Institute
of America (GIA) developed the 4C’s to create a universal grading system for comparing
diamond quality. All of the 4C’s work in harmony, which ultimately decides the price
of your Diamond. It is our goal, at The Diamonds Factory, to provide you with credible
education and guidance directly from the source. This in turn will allow you to
make an educated decision. Have Questions? Talk to one of our GIA certified Graduate
Gemologists at 888-888-3959.